Revving Up Sales:
Truckstop Group’s Seamless Shift to Shopify
Sector
Automotive parts
Our role
- Development,
- Design,
- Hosting,
- Digital Marketing,
- ,
Truckstop
Truckstop Group began as a modest family-run business operating from a rented office and a shed. Over time, it has grown into a prominent supplier of quality parts for commercial vehicles and trailers, boasting an inventory valued at over £4 million. With four branches, 35 vans, and a dedicated team of over 50 staff members, the company prides itself on rapid delivery and expert service .
Challenge
Initially, Truckstop Group relied on a limited ERP-based eCommerce solution that constrained their digital capabilities. Recognising the need for a more dynamic and user-friendly platform, they sought to transition to a solution that would enhance the usability and functionality of their online store, providing a superior customer experience.
Solution
We migrated Truckstop Group to Shopify, significantly improving their online presence. Key features implemented include
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Real-Time Stock Lookup: Customers can access live stock information for over 6,000 product SKUs, enabling them to identify product availability across multiple branches and opt for collection or delivery options.
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Advanced Search Functionality: Utilising Shopify’s Search & Discovery app, the site offers organised and filtered product listings, including detailed information such as equivalent OEMs, vehicle fits, and compatibility, enhancing the shopping experience.
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Enhanced Product Page Merchandising: Product pages are designed to maximise conversions by featuring comprehensive details, related products, reviews, and stock availability, facilitating informed purchasing decisions.
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Diverse Payment Options: The platform supports various payment methods, including Shop Pay, Google Pay, Klarna, and multiple credit card providers, offering flexibility to customers.
Post-launch, Velstar continues to provide ongoing store management, technical support, and strategic merchandising, ensuring sustained optimisation and sales performance.
+ 151 %
revenue
+ 36 %
AOV
"Our first attempt at an eCommerce website was an extremely frustrating experience. We were approached by Velstar and after a couple of meetings we were impressed by their knowledge and ideas and they completely redesigned our website. The end result is a website that looks great and gives the user a much better experience - this has resulted in a threefold increase in revenue and a website that we are all very proud of."
Let’s make something great together.
Drop us a line.
