Powering Performance:
How Castore Scaled DTC and B2B with Shopify Plus

Sector

Sport

Our role

Web Development,
Design,
B2B,

Castore

Founded in 2015 by brothers Phil and Tom Beahon, Castore is on a mission to bring a new level of performance to sportswear.

Progressing into a long-term partnership, we work closely with Castore to drive their DTC sales and help build additional online stores for their growing portfolio.

Challenge

Following their rapid growth and ambitions to become the number one premium sportswear brand in the world by 2025, Castore needed a trusted Shopify Plus agency that would optimise site performance, as well as help build a selection of their sports partners’ ecommerce stores. Impressed by our technical know-how and staying true to their Liverpudlian roots, Castore turned to us.

Solution

Inheriting Castore UK’s existing Shopify Plus store from another agency, we made several changes to the front-end, including new content pages for Castore’s high-profile partnerships, and enhanced product page functionality. We also created an Australian store to give them the freedom to scale internationally.

What’s more, we designed and built new Shopify Plus stores for Castore’s Premier League football partners, Glasgow Rangers, Newcastle United and England Cricket Club, giving them the flexibility to handle the day-to-day running of the clubs’ ecommerce operations easily.

Lastly, we delivered a bespoke B2B portal so they can effectively manage their partnerships all in one place.