Proviz Sees 23% More First-Time Shoppers
After Magento 2 to Shopify Switch

Facing a growing number of issues with Magento 2, Proviz were keen to move away from the platform – and quickly, prior to their peak autumn season as the darker nights draw in.

They also wanted to improve their performance against Google’s Core Web Vitals during the migration – no mean feat, as their previous home had been a headless site built, in part, to maximise site speed.

They found managing content on the site difficult on a day-to-day basis, and needed Shopify’s more user friendly backend – which has become so popular with ecommerce brands – to make managing the site more efficient.

Shopify 2.0 and Shopify Plus helped us to empower the Proviz team with efficient and easy to use store management, which will save time and money as the brand continues its fantastic growth.

To enhance the user journey, we created a bespoke Shopify theme to ensure that the best parts of their Magento 2 site were carried into the new project while allowing us to take advantage of the advanced functionality of the Shopify platform.

Our designers focused on refinement, creating a less cluttered, friendlier looking top nav and search, with a sleeker feel that better reflected the quality of their products.

Category pages were also tweaked to provide shortcuts representing common paths to purchase – allowing customers to skip the process of refining searches and click right through to their preferred products.