Unlocking Email ROI:
Supplement Needs Sees 171% Revenue Jump with Klaviyo Overhaul

Sector

Health and Fitness

Our role

Email,

Supplement Needs

Supplement Needs is a UK-based supplement brand known for its science-backed, health-first approach. It offers a wide range of products supporting performance, recovery, and overall wellness. The brand emphasizes organ support, hormone balance, and transparent formulas. Trusted by athletes and health-focused individuals.

Challenge

Supplement Needs had been doing email marketing in-house without a dedicated professional. They came to Velstar looking for someone to take over full management of their Klaviyo account and email marketing efforts including a full audit and refresh of existing activity as well as strategising and implementing new activity.

Solution

Velstar’s Email Marketing team has supported Supplement Needs with:

A complete design & content refresh of all email templates within their automated flows.
Full management of email campaign strategy and implementation with a focus on increasing engagement.
Accelerating email list growth and owned data quality by creating and optimising forms designed for increasing sign-up rate and improving personalisation.
Ongoing segmentation work carried out to maximise engagement and offer a more personalised experience for subscribers.