From Zero to 25% of Revenue:
You Know Who’s Affiliate Channel Breakthrough

You Know Who’s wanted to launch an affiliate marketing channel and make it profitable. The goal was to apply a full-funnel affiliate strategy—including voucher codes, cashback, CSS, closed networks, product aggregators, and content partners—to drive revenue and awareness.

However, the main focus was on promoting their low-cost product deals to attract new customers. As a relatively unknown brand online, it was initially difficult to get daily deal partners to feature their offers. Establishing credibility and consistent posting was a significant early hurdle.

We onboarded over 100 click-active partners across the funnel. Voucher sites like Savoo and NetVoucherCodes supported lower-funnel conversions, while content partners like OK Magazine and 10Ways drove upper-funnel awareness—with higher commissions to incentivize their reach.

The core strategy revolved around pushing low-price single product deals through daily deal affiliates and Facebook deal pages such as Ashleigh Money Saver, UK Deals and Giveaways, Playpennies, and Bargain Hunter UK.

A regular partner newsletter was introduced to keep affiliates updated as new stock arrived. While many partners initially required up-front payments, strong commission-based results helped build trust. Today, the brand is a key partner for many affiliates, with deals being promoted quickly and effectively on a standard commission basis.