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Data and Analytics

Data and analytics that drives performance.

Unlock growth with better eCommerce data and analytics

Our eCommerce data and analytics service helps you capture the right data, spot opportunities, and drive growth. Many brands struggle with messy data, limited in-house expertise, and complex tools like GA4. Off-the-shelf solutions often fall short.

At Velstar, we audit your data and tracking setup, then recommend a tailored approach that works for your business. The results speak for themselves.

DesignDevelopment

JT Dove’s Self-Serve Success

DesignDevelopmentHosting

Truckstop Group’s Seamless Shift to Shopify

ContentDesignDevelopmentSEO

100% increase in conversion

DesignDevelopmentHosting

176% increase in online order volumes

AffiliatesDesignDevelopmentPPCSEO

110% increase in total orders

ContentDevelopmentSEO

188% increase in sales

DesignDevelopment

23% increase in total purchasers year on year

DesignDevelopmentSEO

80% increase in direct-to-consumer sales

DesignDevelopmentSEO

446% increase in sales

DesignDevelopmentHosting

Jigsaw24: B2B eCommerce Website of the Year

DesignDevelopmentHosting

LKQ Euro Car Parts’ Digital Transformation Journey

DesignDevelopmentHosting

46% increase in revenue

DesignDevelopment

128% increase in revenue year on year

DevelopmentPaid mediaPPC

£1.1M Summer Sale Success story for Montirex

DesignDevelopmentSEO

112% increase in sales

DesignDevelopmentSEO

11% increase in revenue per visitor

DesignDevelopmentSEO

Replatforming an Icon Tangle Teezer

What we do

Tracking Audit

Understand your current set up and whether that meets your business needs

Custom Pixel

We deploy a custom pixel to avoid overlaps in tracking between apps and increasing reliability

Reporting and Analytics

Gain deeper insights with our custom dashboards, offering analysis beyond the limits of the GA4 interface.

Server Side Tracking

Ensure you are able to track advertising without being blocked with server side tracking

Tracking Optimisation

Ensure you stay on top of tracking developments and remain compliant

Your partners in data and analytics

Whether you need a tracking audit, custom reporting, or smarter insights, we’ll turn your data into eCommerce growth.

Get in touch

"We can't thank Shubham enough for his help setting up our Google Ads. He was extremely knowledgeable and friendly. He talked us through what we needed to know, and was really patient with all our questions. We would be delighted to work with him again in the future. "

Katie Roberts, Business Development Manager
Bluecoat, Liverpool)

Data and Analytics

Unlock growth with better eCommerce data and analytics

What we do

Tracking Audit

Custom Pixel

Reporting and Analytics

Server Side Tracking

Tracking Optimisation

Your partners in data and analytics

"We can't thank Shubham enough for his help setting up our Google Ads. He was extremely knowledgeable and friendly. He talked us through what we needed to know, and was really patient with all our questions. We would be delighted to work with him again in the future. "

Insights

Future of Beauty eCommerce – 2025 Trends

TikTok Shop: Unlocking New Revenue Streams for UK eCommerce Brands

Answering the Top Tech Questions Asked by the Beauty Industry

Expert Commentary: AI and Sustainability in Beauty

Vibe Ready: Shopify Editions, Summer 2025

Citogenesis, GenAI, & The Fickle Future of Fact