Organic Search (SEO) Services

Organic search is a behaviour, not a platform

Search is changing.

At Velstar, we look beyond search engines and understand that search is changing. It always has, but now it’s changing more profoundly than ever before. If you want to work with an organic search agency that can guide your brand through today’s complex search landscape, you’ve just found it.

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JT Dove’s Self-Serve Success
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Truckstop Group’s Seamless Shift to Shopify
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100% increase in conversion
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176% increase in online order volumes
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110% increase in total orders
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23% increase in total purchasers year on year
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80% increase in direct-to-consumer sales
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446% increase in sales
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Jigsaw24: B2B eCommerce Website of the Year
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LKQ Euro Car Parts’ Digital Transformation Journey
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46% increase in revenue
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128% increase in revenue year on year
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112% increase in sales
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11% increase in revenue per visitor
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Replatforming an Icon Tangle Teezer

What we do

Velstar crafts compelling, intelligent and thoughtful search campaigns that ensure your brand is discovered by the right people, at the right time and in the right place. 

Through a blend of technical SEO, content creation, PR, generative search optimisation and email marketing, Velstar will ensure your eCommerce brand is surfaced in searches no matter where they take place.

 

eCommerce-first SEO specialists

Working with direct-to-consumer brands and brick and mortar retailers, Velstar’s organic search team understands how to get eCommerce brands seen in search. From product discovery to checkout, we know what works for search.

Creativity meets customisation

No two brands are the same. That’s why Velstar’s organic search strategies are tailored to your unique product catalogue, target audience, and competitive landscape.

Proactive intelligent insights

What worked last year, won’t necessarily work today. Velstar knows how rapidly the search environment can change - which is why we never stand still, evolving our strategies to ensure your brand stays ahead in search.

Retained SEO & content marketing

Work with Velstar’s organic search team on a retained basis and enjoy continuous improvements to your website, optimising performance and results. 

eCommerce SEO strategy

Data-driven strategies that identify opportunities and prioritise changes that will increase traffic to your eCommerce website. 

Content marketing

Engaging content created to attract, inform, and convert your target audience into happy and engaged customers. 

Technical SEO audits

In-depth analysis - digging deep into your website - to identify and resolve technical issues impacting search performance. 

Keyword research

Comprehensive research to uncover high-value, relevant keywords that your target audience are using to search for the types of products and services you provide. 

Generative search optimisation

Does your eCommerce site have the technical optimisations and high-quality content required to appear in generative search platforms like ChatGPT, Gemini, and Grok? Velstar can make that happen for your brand.

Email marketing

Protect your brand from the ever-changing algorithms by building your own mailing list and marketing your products and services to it with intelligent, compelling and beautifully crafted email marketing campaigns.

Your partners in SEO

Whether you’re looking for a technical SEO audit or a full retained organic search strategy we’ll help your eCommerce website flourish.

"The quality of content being created by Velstar for our website has further helped position Direct Stoves as an authority in the sector. The writing is detailed, authoritative and also educational and it has been pleasing to see the work rewarded by higher visibility for target keywords as well as increased assisted conversions "

Adam Leah
Managing Director, Direct Stoves

Insights

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