Performance Marketing for Digital Commerce Brands

Scalable Strategies to Accelerate Your Digital Commerce Success

Velstar Performance. The marketing and optimisation agency for digital commerce businesses.

We help ambitious brands scale profitably through performance marketing strategies built for commerce. From acquisition to retention, we connect data, channels and customer value - unlocking growth at every stage. As one of Velstar’s three specialist divisions, Performance can operate independently or in harmony with our Commerce and Enterprise teams to deliver joined-up results across your entire digital growth journey.

Achieve business goals

We help digital commerce brands connect acquisition, retention, and revenue through data-driven strategies that align with your business goals. By understanding what truly drives growth, we create tailored plans that turn insights into impact and ensure every move supports your broader objectives.

 

Lifetime value beyond acquisition

Our approach solves the challenges that hold brands back. We deliver clear, board-level reporting and communication of ROI, apply AI-powered insights to sharpen targeting and testing, and build channel strategies that drive measurable results. With a focus on lifetime value beyond acquisition, we prioritise a conversion-first mindset to fix issues before scaling, and craft creatives designed to perform, not just look good.

Your committed partner

Backed by Velstar’s Client Promise, we act with integrity, take full ownership of outcomes, and remain focused on your long-term success. From strategy to execution, we’re a committed partner working alongside you to unlock sustained growth through smart, accountable marketing.

Paid SocialPPC
112% increase in sales YTD
DesignDevelopment
JT Dove’s Self-Serve Success
DesignDevelopmentHosting
Truckstop Group’s Seamless Shift to Shopify
Email
171% increase in email revenue YoY
Email
72% increase in total email revenue YoY
ContentDesignDevelopmentSEO
100% increase in conversion
Shopify App Development
Developing the RapidSpike App for Enhanced Script Detection
Shopify App Development
Modernizing Auctane's Shipping App for Enhanced Performance
DesignDevelopmentHosting
176% increase in online order volumes
AffiliatesDesignDevelopmentPPCSEO
110% increase in total orders
ContentDevelopmentSEO
188% increase in sales
DesignDevelopment
23% increase in total purchasers year on year
DesignDevelopmentSEO
80% increase in direct-to-consumer sales
Affiliates
From 0 to 25% of Revenue through affiliate marketing
DesignDevelopmentSEO
446% increase in sales
DesignDevelopmentHosting
Jigsaw24: B2B eCommerce Website of the Year
DesignDevelopmentHosting
LKQ Euro Car Parts’ Digital Transformation Journey
DesignDevelopmentHosting
46% increase in revenue
DesignDevelopment
128% increase in revenue year on year
DevelopmentPaid mediaPPC
£1.1M Summer Sale Success story for Montirex
Affiliates
From Zero to 60x Revenue Growth
AffiliatesTikTok
Tokyo Laundry +200% revenue from PPC
Data and Analytics
70% to 95%+ Accuracy Measuring performance for NDistribution
DesignDevelopmentSEO
112% increase in sales
DesignDevelopmentSEO
11% increase in revenue per visitor
DesignDevelopmentSEO
Replatforming an Icon Tangle Teezer

Performance Marketing Services

Paid Media

Smarter media planning and cross-channel performance strategies to drive efficient growth.

SEO and content marketing

Own your category with content and optimisation built for your audience.

Email & Retention

From flows to segmentation, we build retention strategies that support customer LTV.

Conversion Rate Optimisation (CRO)

Stop guessing and start testing. We improve your site’s ability to convert before you invest more in media.

Reporting & Analytics

Effective tracking and reporting frameworks that make sense to your board.

“Velstar’s dedication, knowledge and experience sets them apart from any other agency I’ve worked with. We’re so happy with what they’ve produced. Everyone loves our new site, especially the new mascara landing page and slider. It feels like it's really elevated the brand to a more premium level. And the custom bundle builder is already driving phenomenal results.”

Kevin Clarke
Ecommerce Manager, Sculpted by Aimee